Co-creation in action
The TOMA-Now x SAAHK Street Store will be held on the 9th of June at The Guest Room. The event is an exercise in co-creation, all stakeholders are actively involved in creating a space where the homeless population can be served. The Southern African Association of Hong Kong facilitates Southern African community engagement in social, charitable and networking events. The venue is supplied by ImpactHK who run The Guestroom; a safe haven where vulnerable individuals can receive support towards embarking on a new life. The event is also supported by GRANA, who is sponsoring new t-shirts and jeans.
Stakeholder value chains
The event, with the associated clothing drive, will supply clothing that opens doors to the homeless community. Clean, fresh clothes allow individuals the freedom to interact with society without superficial judgement. Interactions many take for granted – such as taking public transport, or going to a supermarket.
The global clothing supply chain does not come to an end at the point of purchase. Consumers, in partnership with the clothing manufacturers that they choose to support, bear continued responsibility towards the item of clothing, up to its end of life. When clothing is reused, or repurposed, it closes the loop.
TOMA-Now focuses on value chain development in all forms. A strong green economy is about far more than the bottom line. Value chains map experience and influence, and with this event we plan to contribute positively to each stakeholder’s journey. We are building stronger chains that link the community, guarantee sustainable social impact, and foster global engagement.
About the Author
Janie Potgieter is a Leadership Development and Social Impact Driver. Janie is a longtime TOMA-Now collaborator and representative in Hong Kong.
She holds an MA in Linguistics and Language Acquisition from the University of Stellenbosch.