TOMA-Now & SAAHK hosted Hong Kong’s FIRST Street Store!

We often outgrow our clothing. This can be on a physical or even an emotional level. We are then faced with the predicament – how to handle this “waste”. One option is to reuse it – if not by yourself then someone else. Consumers face this challenge everyday. How do we dispose of unused garments without it entering landfills? What are more effective and meaningful ways to extend garment life? A simple donation can turn this into a fully fledged waste economy.

On 9th June 2018, TOMA-Now | Tomorrow Matters Now in collaboration with the South Africa Association Hong Kong, hosted the first Street Store in the Tai Kok Tsui area in Mong Kok, Hong Kong. A concept originating from Cape Town South Africa, the Street Store allows those in need to have a dignified shopping experience. Through a simple act taken for granted, it empowers homeless individuals and the vulnerable, to choose what they would like to wear. From red high heels, to gentlemen blazers, and even goodies for the littles ones, the first Hong Kong pop-up Street Store had something for everyone.

This would not have been possible without the support of the Hong Kong expat community who generously donated clothes, shoes and bags. In a short window of only three days, the bulk of clothing donations was collected – a whopping 14 large amah bags (in South African terms about the size of 14 really big PET bags)!

The event would not have been possible without the amazing support from our partners Barre2Barre (who acted as a clothing collection point), GRANA (who donated 60 new t-shirts and shorts) and venue sponsor the Guest Room. Beneficiaries included Impact Hong Kong and Path Finders Hong Kong. To make the experience even more memorable and to supplement the clothing with a neat appearance and dignified treatment in public, TOMA-Now partnered with our stylish friends from Hollywood Hair who sponsored haircuts to all “clients” upon arrival at the Guest Room.

We are exceptionally proud of the Hong Kong TOMA-Now Team on a job well done and many lives positively impacted. By donating and looking beyond purchasing within the supply chain, value is generated. At TOMA-Now our drive is to look beyond consumption and the bottom line. We implement robust, practical solutions to close growth gaps and create meaningful impact.