About the Street Store
Social inequality plagues even the most affluent metropolises. Hong Kong is no exception – the escalating cost of living, insufficient public housing, and gaps in pension and poverty provisions contribute to an ever-growing disparity between the classes. Locally, the problems are being addressed by a diverse group of individuals and companies. Every kindness that comes from a position of empathy and understanding builds towards a more sustainable solution.
Tomorrow Matters Now in collaboration with the South Africa Association Hong Kong, hosted the first Street Store in the Tai Kok Tsui area in Mong Kok, Hong Kong. A concept originating from Cape Town South Africa, the Street Store allows those in need to have a dignified shopping experience. Through a simple act taken for granted, it empowers homeless individuals and the vulnerable, to choose what they would like to wear.
Janie Potgieter, TOMA-Now’s representative in Hong Kong, decided that this would be the most fruitful way to engage the various communities and stakeholders in the area. The concept encourages active engagement with the beneficiaries of the event, as well as fostering relationships between charitable societies and foundations. “Instead of a faceless donation, we are asking everyone to engage, to participate. Interaction facilitates empathy; and only if we foster a deep understanding of the needs of those who are disenfranchised can we really build towards a viable sustainable solution.”
Sponsors and Partner organisations:
The day was filled with excitement! Everyone, from street cleaners and the homeless community to the ladies and children from Pathfinders Hong Kong, popped by the Street Store to shop for cloths. To make the shopping experience even more memorable our stylish friends at Hollywood Hair 2 Saikung sponsored haircuts to the “clients” adding to their neat appearance and dignified treatment in public.
It was a day filled with joy ! Read more about the event in the article below: